Mobile Devices in Brazil: 29% of low income families have smartphones

Mobile Market in Brazil
Mobile Market in Brazil

With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013.

According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year. Data were collected through a survey of 24,000 consumers.

Another finding of the research firm was the preference of Brazilians for devices with large screens: six out of every four consumers look for devices with displays of five or more inches, while one in three sizes like 4.5 to 4.9 inches .

The screens with 4 and 4.4 inches make up for 31% of the preference.

Besides the class C, the use of smartphones has also had a significant advancement in class D / E. According to Kantar, the number increased from 5% of the population in 2012 to 12% last year. In class A, the use reached 26% in 2013, compared to 16% in 2012.

via G1 – 29% of classes C, D and E in Brazil have smartphone, says research – News Technology and Games.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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