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Mobile Devices in Brazil: 29% of low income families have smartphones

With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013. According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year […]

With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013.

According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year. Data were collected through a survey of 24,000 consumers.

Another finding of the research firm was the preference of Brazilians for devices with large screens: six out of every four consumers look for devices with displays of five or more inches, while one in three sizes like 4.5 to 4.9 inches .

The screens with 4 and 4.4 inches make up for 31% of the preference.

Besides the class C, the use of smartphones has also had a significant advancement in class D / E. According to Kantar, the number increased from 5% of the population in 2012 to 12% last year. In class A, the use reached 26% in 2013, compared to 16% in 2012.

via G1 – 29% of classes C, D and E in Brazil have smartphone, says research – News Technology and Games.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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