Mobile Devices in Brazil: 29% of low income families have smartphones
With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013.
According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year. Data were collected through a survey of 24,000 consumers.
Another finding of the research firm was the preference of Brazilians for devices with large screens: six out of every four consumers look for devices with displays of five or more inches, while one in three sizes like 4.5 to 4.9 inches .
The screens with 4 and 4.4 inches make up for 31% of the preference.
Besides the class C, the use of smartphones has also had a significant advancement in class D / E. According to Kantar, the number increased from 5% of the population in 2012 to 12% last year. In class A, the use reached 26% in 2013, compared to 16% in 2012.