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Watch “The Role of Metrics in a UX Strategy” with Bill Albert

Bill Albert explains how critical is the role of metrics to any UX strategy, and how to leverage data to design experiences and drive product innovation.

The UX field is slowly maturing, moving out of the testing labs and pushing around pixels, towards defining and implementing UX strategy. Product Management is starting to see how UX and design strategy are critical components in design and innovation.

While metrics are a very important part of any UX strategy, they are often used incorrectly, at the wrong time, or in very limited ways.

In this presentation at ConveyUX 2014, Bill Albert gives some examples of how to use UX metrics in a powerful and efficient way as part of a larger UX strategy. He also touches on common pitfalls and limitations with some common UX metrics.

The presentation gives the audience an appreciation of how critical metrics are part of any UX strategy, and how to leverage the power of UX data in designing great user experiences and driving product innovation.

The Role of Metrics in a UX Strategy

About Bill Albert

Bill Albert is the Executive Director of the Bentley University User Experience Center. Albert brings more than 20 years of experience in UX research, design, and strategy to his role leading the center. He has expertise in qualitative and quantitative user research methodsservice design, and user experience strategy.

Albert has published and presented his research at more than 50 national and international conferences, including keynotes at UX Hong Kong (which I had the pleasure to speak in 2012), UX India, and Ergo Design (Brazil).

He co-authored with Tom Tullis the book Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. He also co-wrote (with Tom Tullis and Donna Tedesco) the book Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies in 2010. Albert is Co-Editor in Chief of the Journal of Usability Studies.

Recommended Reading on The Role of Metrics in a UX Strategy

Source: Session Videos from ConveyUX 2014 « ConveyUX

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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