Watch Bjarke Ingels’ “Hedonistic sustainability” talk at TED

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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1 Response

  1. February 11, 2014

    […] In a business that’s often poorly paid and anonymous, 39-year-old Bjarke Ingels has become something rare, especially at his age: a “starchitect” in demand. Now, the Danish architect, who has museums, apartment buildings and parks around the world, is taking his talents to New York City. If trademark design elements don’t bind his projects, it may be an idea: that a building should be built to its environment, not dropped from outer space, and that being green can be fun and desirable, an idea he calls “hedonistic sustainability.” […]

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