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Watch Bjarke Ingels’ “Hedonistic sustainability” talk at TED

Bjarke Ingels’ architecture is luxurious, sustainable and community-driven. In this talk, he shows us his playful designs, from a factory chimney that blows smoke rings to a ski slope built atop a waste processing plant.

Bjarke Ingels is principal of BIG, based in Copenhagen. An alumnus of Rem KoolhaasOMA practice, Ingels takes a similar approach: experimenting with pure space, but never losing sight of the building as a solution to a real-world problem. His manifesto “Yes Is More” takes the form of a giant cartoon strip, 130 meters long, that reminds people to keep thinking big — to see all our modern problems as challenges that inspire us. (The manifesto is now available in comic-book form.)

His deeply-thought-out and often rather large works — including several skyscrapers and mixed-use projects in a developing section of Copenhagen, plus a project for a new commercial harbor-island — work to bring coherence to the urban fabric and to help their occupants and users lead better lives. He designed the Danish Pavilion for Expo 2010 in Shanghai. The pavilion is described as “a loop, a velodrome and an interactive fairytale,”and — not surprisingly for a Dane — comes with 1,500 bikes that Expo visitors can borrow.

via Bjarke Ingels: Hedonistic sustainability | Talk Video | TED.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

One reply on “Watch Bjarke Ingels’ “Hedonistic sustainability” talk at TED”

[…] In a business that’s often poorly paid and anonymous, 39-year-old Bjarke Ingels has become something rare, especially at his age: a “starchitect” in demand. Now, the Danish architect, who has museums, apartment buildings and parks around the world, is taking his talents to New York City. If trademark design elements don’t bind his projects, it may be an idea: that a building should be built to its environment, not dropped from outer space, and that being green can be fun and desirable, an idea he calls “hedonistic sustainability.” […]

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