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Watch “The Future of Experience Design” with Brian Solis

Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future.

Brian Solis
Brian Solis at NextCon 2017

While everyone talks about Customer Experience (CX) as the new black, most companies miss the real opportunity to be customer-centric. They don’t actually think about experiences from the perspective of the people they want to reach. Customers are evolving. Business processes and mindsets are not keeping up. As a result, they’re limited in the ability to design experiences that matter to an increasingly evolving generation of connected customers

In this presentation at NextCon in Phoenix, Brian Solis explores the need for human-centered experiences and aims to help executives shift mindsets toward the future.

About Brian Solis

Brian Solis is a world-renowned digital anthropologist, futurist, 8x best-selling author, and international keynote speaker. Brian serves as VP, Global Innovation at Salesforce. He has consistently been recognized as one of the world’s leading voices in innovation, business transformation, and leadership for over two decades.

Source: The Future of Experience Design – Brian Solis

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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