Design Inspiration

Watch “Inclusive Design” by the Design Council

Design Council explains what inclusive design means, and how it benefits the businesses that use it.

Inclusive Design: from the pixel to the city features conversations with leading designers creating the next generation of products, graphics, and vehicles designed to work better for everyone.

Inclusive Design

Inclusive Design: from the pixel to the city from Design Council on Vimeo.

With this film, the Design Council wanted to take a step back and explain what inclusive design means, and how it benefits the businesses that use it – creating great products from the iPad to the Ford Focus, and London’s new zero-emission black cab.

The animation was produced by Design Council with creative production studio El Carousel which created the world of the film using a combination of 3D modeling and lighting effects, 2D animation & rotoscoping, live-action filming, and traditional hand-drawn cel animation.

Meet the Experts

Anne Robertson-Ritchie is a retired academic. During her career, Anne has been involved in research on numeracy programs and mathematics curriculum development. Having been a wheelchair user, she has first-hand experience with how both good and bad design affects everyday life for disabled people.

Mat Hunter is Chief Design Officer at the Design Council. There He heads up our Design Challenges team running open innovation competitions that develop practical solutions to social problems. His recent projects include The Knee High Design Challenge, to improve the lives of children under five in South London, and Living Well with Dementia.

Niels van Roij is an award-winning automotive designer. His studio works on a range of projects across vehicle design, product, film, and research. Niels is a visiting tutor and lecturer, his work has been exhibited internationally including at the London Transport Museum and Victoria & Albert Museum. He currently working on the inclusively designed Tomorrow’s Taxi with car maker Karsan.

Rama Gheerawo is the Deputy Director of the Helen Hamlyn Centre for Design at the RCA. There he holds the Readership in Inclusive Design. He leads the center’s Age & Ability Research Lab, having personally supervised over 50 inclusive design projects with government, business, and the public sector, working with organizations including GOV.UK, Samsung, and Stannah. He co-leads the Tomorrow’s Taxi project with car maker Karsan.

Lottie Crumbleholme is a graphic designer with a particular interest in sustainability and social design. Her recent projects include working to improve wayfinding in care homes for people living with dementia. With Herman Miller, she engages office workers in the redesign of their work environments.

Peter Ziegler is an industrial designer and researcher working on digital experiences and the Internet of Things for older generations. His recent projects include The Qualified Self with Panasonic. In this project, he explores how technology can support the health and well-being of older people. He has also worked with the Government Digital Service on services for the 18% of the population without internet access.

Source: Inclusive Design: from the pixel to the city | Design Council

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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