Coldplay, one of the most celebrated and purpose-driven acts in music today, had a mission for their upcoming world tour: to make it their most sustainable and eco-friendly yet. They were looking to reduce consumption, increase support in green technology, and work to decrease total CO2 emissions. They also saw an opportunity to connect with their fans.
Coldplay knew they could offer a concert-going experience like no other while providing fans with a chance to join them in their commitment. But to bring this vision to life, they needed a little help. Enter SAP.
Coldplay’s Eco-Friendly Tour
“With our technology and solutions, we empower organizations worldwide to drive sustainable change,” said Christian Klein, CEO and member of the Executive Board of SAP SE.
“Coldplay and SAP share a common and profound commitment to sustainability, and we are thrilled to join forces to make their tour as environmentally friendly as possible.” added Christian Klein.
SAP collaborated with Coldplay to develop and release the Coldplay Music Of The Spheres World Tour app. It combines interactive, immersive experiences along with features to help fans make more environmentally friendly decisions when it comes to travel.
Once users download the app, they’ll begin their journey and explore different sections that all have unique ways to become part of the Coldplay universe throughout the tour.
Coldplay is also using SAP Analytics Cloud to gain insights into the carbon footprint caused by fans who travel based on data captured in the app, which will help the band track how the tour is offsetting calculated carbon emissions.