In this keynote at IxDA‘s ILA 2018, Kim Goodwin talks about how designers have gained tremendous influence by demonstrating our impact on key business metrics like support costs, transaction conversions, and ongoing engagement. And yet… organizations with skilled design teams are shipping products that harm users, violate their privacy, or undermine their ability to make informed decisions. How can we keep human-centered values at the center of our practice, even if it`s not fashionable to call it human-centered design anymore?
Bring Back Human-Centered
About Kim Goodwin
Kim Goodwin, bestselling author of Designing for the Digital Age, has more than 20 years of both consulting and in-house UX experience. Recently she began serving as VP of Product and User Experience at PatientsLikeMe, a medical research platform and a social and decision-support network for patients. Kim also continues to help other organizations build their internal design capabilities through coaching and organizational change management.
Previously, Kim was VP of Design & General Manager at Cooper, a leading design and strategy agency in San Francisco. During her 12 years there, Kim led an integrated practice of interaction, visual, and industrial designers, and also led development of the acclaimed Cooper U design curriculum.
Kim has led design and research projects in such diverse areas as health care, aviation, retail, communication, financial services, consumer, automotive, IT and others. She regularly speaks and teaches at UX conferences around the world. Although based near San Francisco, Kim is often in another time zone either “herding cats” in a conference room or photographing wildlife in places where Internet access doesn’t exist.
Source: Interaction Latin America 2018