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Internet in Brazil: access through TV is already higher than for Tablets

The survey found an increase in the number of households with Internet access, which increased from 63.6% in 2016 to 70.5% in 2017. Television was used for network connections in 10.6% of households.

The Survey “General characteristics of households and residents in 2017”, which has been released recently by the Brazilian Institute of Geography and Statistics (IBGE) confirmed the gradual replacement of households using the mobile phone at the expense of fixed and increasing access to Internet TV and cell instead of tablets.

Performed based on data from the National Survey by Household Sampling Continuous (Continuous PNAD), the survey found that in 92.7% of households, at least one resident had cell phone while the landline was found in only 32.1 %. In the previous year, 92.3% of households, at least one resident owned mobile phone handset and 34.5% landline.

More internet on mobile and on TV

The survey found an increase in the number of households with Internet access, which increased from 63.6% in 2016 to 70.5% in 2017.

The percentage of access via TV (10.6%) exceeded the proportion of those accessing via tablet (10.5%). In 2016, the tablets were used to access the internet in 12.1% of households, while 7.7% used the TV for this purpose. Access microcomputer fell from 40.1% in 2016 to 38.8% in 2017. In contrast, network access via mobile phone increased from 60.3% in 2016 and to 69% in 2017.

“The numbers show what is already a reality in Brazil: growing [the number of] households with at least one mobile phone, while in parallel drops the number of households with fixed phone and also access to the network via personal computer once that access to the internet has been giving increasingly via mobile phone, “said the manager of the survey, Maria Lucia Vieira.

The cell phone use increased in all regions. The lowest percentages are lower in the North (88.8%) and Northeast (89.1%); while the largest are found in the Southeast (93.9%), South (95.0%) and Central West (96.9%).

Use of TV surpasses the tablets for Internet connections (File / Valter Campanato / ABr)

Less TV

The IBGE survey found a slight decrease in the number of TV sets in households between 2016 and 2017. Last year 96.8% of households had television in Brazil, a decrease of 0.6 percentage point over the previous year. This reduction occurred in all major regions of the country and the largest drop was in the North (93.9% to 92.8%).

The same phenomenon also occurred in relation to computers. In Brazil, 44% of households in 2017, had computers in 2017 (including laptops), while in 2016 was 46.2%.

Via Agência Brasil (in Portuguese)

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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