Watch Tom Wujec’s “Got a wicked problem? First, tell me how you make toast” talk
Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise yourself, and hear Tom Wujec’s surprising insights from watching thousands of people draw toast.
Tom Wujec studies how we share and absorb information. He’s an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk, where he has worked on software including Autodesk SketchBook Pro, PortfolioWall and Autodesk Maya (which won an Academy Award for its contribution to the film industry). As a Fellow, he helps companies work in the emerging field of business visualization, the art of using images, sketches and infographics to help teams solve complex problems as a group. He’s the author of several books, including Five Star Mind.