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Internet in Brazil: lagging behind in the “Internet World Cup”

Brazil has the ninth worst average internet speed among 32 countries that are participating in the World Cup, according to a survey of Globo’s G1 with data provided by the infrastructure company Akamai network […]

Brazil has the ninth worst average internet speed among 32 countries that are participating in the World Cup, according to a survey of Globo’s G1 with data provided by the infrastructure company Akamai network.

The transfer rate of the country is 2.7 Megabits per second (Mbps), according to December 2013 figures (the latest available). When compared to other countries also playing in the World Cup, these download and upload rates would place Brazil in 24th place in the “Internet World Cup” competition. If this competition had to use the same rules from the Soccer World Cup — in which only the first and second teams in each of the eight groups teams advance to the next round — Brazil would not be among the 16 teams passed the first round.

The connection in Brazil is only faster than that of Costa Rica (2.1 Mbps), Honduras (2.1 Mbps), Iran (1.2 Mbps), and African countries, Ghana (2.4 Mbps), Costa Ivory (2 Mbps), Nigeria (1.8 Mbps), Algeria (1.1 Mbps) and Cameroon (0.9 Mbps). See the full list here.

When the Brazilian internet speed is compared with the countries in Group A of the Soccer World Cup, the country still does not pass the first stage. That’s because two of the opponents have rates higher than Brazil’s domestic connection. First rival in the tournament — Croatia — has average speed of 4.9 Mbps. In Mexico would be reckoned with in the second round with a rate of 4 Mbps. Brazil rates are only faster than Cameroon, which incidentally has the worst internet speed in the entire competition.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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