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Living in Germany: the best chocolates ranked

What do the best chocolates taste like? A German consumer foundation put 25 milk chocolate brands — including Milka, Lindt and Merci – through rigorous testing and tasting […]

Most chocolates you can buy in Germany are good, and more money does not always buy you more quality, Germany’s Warentest foundation discovered during a thorough examination of 25 different kinds of milk chocolate.

Internationally known brands such as Lindt, Merci and Milka were subjected to consumer testing along with discount chocolates from supermarket chains and fair trade brands.

The group ranked chocolates based on taste, touch, aroma and “mouthfeel,” but also considered the presence of any harmful ingredients and bacteria, packaging and the accuracy of the ingredients list provided.

The best chocolate should taste creamy with a noticeable note of cocoa and smell like caramel, the foundation said on its website. The testers also appreciate bars that have a smooth surface and no air bubbles and that break away easily along the grooves.

And the best chocolate

Unexpectedly, fair-trade product Die gute Schokolade was named as one of the winners, alongside Swedish “Marabou Mjölk Choklad,” “Merci Edel-Rahm” and “Milka Alpenmilch.” Moser-Roth, provided by the discount supermarket chain Aldi, also placed near the top, as cited by German media.

Die Gute Schokolade
Die Gute Schokolade (The Good Chocolate) is a chocolate bar produced by Plant-for-the-Planet, a Swiss initiative that plants trees to trap CO2 and with that combats climate change.

While the testers found Lindt’s whole milk product could match “Die gute Schokolade” in taste and consistency, they took away points for misleading packaging. Lindt’s chocolate shows vanilla beans on the box but contains only vanilla extract.

The most expensive chocolate in the test, Godiva’s “Milk Chocolate,” ranked at the very bottom. A 100-gram Godiva bar goes for €6.95 ($7.92) in Germany, but the Warentest foundation discovered it contains more nickel than any of its cheaper rivals. Even so, the foundation emphasizes that the amount of nickel found in Godiva’s chocolate is still low enough to be completely harmless to humans.

Ultimately, 15 of the 25 brands were graded as “good” and nine as “satisfactory.” Godiva’s candidate was only graded “sufficient,” according to results published on Wednesday.

Read more (from DW) at:
Germany’s best chocolates ranked

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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