Caleb reading Paul Rand’s “Conversations with Students”

Trying to do my part in educating the next generation of designers: last week my son and I watched Apple’s WWDC 2013 keynote together (, now we’re reading “Paul Rand: Conversations with Students” (

via Next Generation of Designers: Reading “Paul Rand: Conversations with Students” on Vimeo.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

1 Response

  1. Calvin says:

    Adorable and educational! Your son will be a great designer in the future!

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