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Caleb reading Paul Rand’s “Conversations with Students”

Trying to do my part in educating the next generation of designers: last week my son and I watched Apple’s WWDC 2013 keynote together (instagram.com/p/airUpvvWMr/), now we’re reading “Paul Rand: Conversations with Students” (tiny.cc/ts9uyw)! Check it out […]

Reading Paul Rand's "Conversations with Students"
Reading Paul Rand's "Conversations with Students"

Trying to do my part in educating the next generation of designers: last week my son and I watched Apple’s WWDC 2013 keynote together (instagram.com/p/airUpvvWMr/), now we’re reading “Paul Rand: Conversations with Students” (tiny.cc/ts9uyw).

via Next Generation of Designers: Reading “Paul Rand: Conversations with Students” on Vimeo.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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