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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: middle class in slums rises from 33% to 65% in 10 years

According to one of those responsible for research, Renato Meirelles, president of Data Popular, a research institute that has existed for 12 years focused in classes C and D, 94% of residents of Brazilian slums say they are happy, nearly the same level of Brazilians in general, which is 95% […]

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China Information Technology Trend Watching

Internet in China: Google banks on Chinese market

Google expects its position as the world’s most popular online search site and sales from fast-growing Asian markets, including China, to help the company weather any United States recession. ‘One of the very good sources for Google is the very rapid growth in Asia,’ said Eric Schmidt, chief executive officer of Google, which gets almost all its revenue from advertising next to search results. Historically, people tend to shift their money to the most ‘highly measured’ advertiser when there are ‘economic difficulties,’ he said recent at a briefing in Beijing […]

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China Economics Information Technology

Internet in China: Alibaba.com largest IPO since Google went public

Alibaba.com, the largest business-to-business portal in China underwent its first day of public share trading in Honk Kong, and the results exceeded all expectations, as the price tripled, raising $1.5 billion. The public offering is expected to raise nearly $2 billion in Hong Kong, making its debut offering as large as Google’s 2004 I.P.O. in the United States. ‘We are pleased to welcome investors from Hong Kong and around the world to join us in building a world-class e-commerce company,’ said Jack Ma, non-executive chairman of the company and chairman and chief executive officer of Alibaba Group…

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