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China, Socialism & Consumer Behavior: boost spending to save economy?

The Chinese government is asking its people to spend a little more and save a little less to help get the country through the global economic downturn […]

The Chinese government is asking its people to spend a little more and save a little less to help get the country through the global economic downturn.

The Chinese are prolific savers, putting away at least 30% of their disposable income each month.

For many Chinese it’s a form of “self-insurance”. The money is saved in case it is needed to meet medical bills, the costs of education or in case someone in the family loses their job.

China does not have the same kind of welfare systems you see in the US, or in Europe or Japan, so there is not much of a “safety net” if the family falls on hard times.

How difficult then is it going to be to persuade Chinese people to break the savings habit?

via BBC NEWS | Asia-Pacific | Can China’s frugal savers help the economy?

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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