The design of an application for Skype, created by a group of university students from São Paulo, was one of the winners of the 11th worldwide Imagine Cup competition, sponsored by Microsoft with 800 students around the world to encourage innovation […]
It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples....
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life […]