China Trend Watching

Gaming in China: Netease wins 3-year license for World of Warcraft

Chinese online game vendor Netease Inc announced that it has got the license to run Activision Blizzard Entertainment blockbuster video game World of Warcraft in China for the next three years […]


Gaming in China: Chinese government says no to “Wrath of the Lich King”

JLM Pacific Epoch reports the Chinese government “has rejected two applications by the second expansion for World of Warcraft: Wrath of the Lich King since China’s Spring Festival (January 25 – February 1).”

China Information Technology Trend Watching

Internet in China: World of Warcraft logs over 1 million concurrent players

Chinese online game operator The9 Limited has announced that Blizzard Entertainment‘s World of Warcraft has logged more than 1 million concurrent players in mainland China alone, the highest concurrency since the game’s official launch in China in June 2005. The9 is a major online game operator in China, and operated servers for World of Warcraft players in China. The9 attributes the growth of WOW gaming in China in part to The Burning Crusade expansion pack, which added significant new content to the game, bringing previous players back to the franchise while drawing new gamers in […]