Roger Martin explains why “A Plan is Not a Strategy” because plans typically aren’t explicit about what the organization chooses not to do and why.

Roger Martin explains why “A Plan is Not a Strategy” because plans typically aren’t explicit about what the organization chooses not to do and why.
In this post, I’ll talk about how designers can step up to the plate and become skilled facilitators that help teams create choices.
Roger Martin discusses how design can help business. He speaks at the Milken Institute Global Conference 2015 on “Market Makers”