China had 174 million cable TV subscribers at the end of 2009, up by 10 million, or 6.1%, from the end of 2008, according to China’s State Administration of Radio, Film and Television […]
TV screens in China last year were bombarded with “mainstream” or tribute-style political and patriotic TV series. Unlike most previously released mainstream TV, which lost ground to popular overseas and commercially-produced local series, last year’s shows have attracted a substantial number of viewers due to their diverse and interesting content, modern production techniques and more natural acting approach […]
When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning, he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to Westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become/ Ad Age Asia Editor Normandy Madden was on hand to record Belgiovane’;s startled impressions of the world’s new wild west of advertising […]
China’s only national TV broadcaster, China Central Television (CCTV), held its annual auction on Nov. 18 for ad spots during 2010 prime-time programming as well as title sponsorships for key programs such as CCTV’s Chinese New Year gala, nightly weather reports and special events like World Cup coverage […]
As a long-time practitioner of daily newspaper journalism who sees the economic model of the newspaper industry sinking (and broadcast journalism isn’t in much better shape), Mary looks into what will happen to cities if/when the mass media splinter. With all of the “new media” journalism: the emerging trends of crowd-sourcing, blogging, YouTube, Twitter and the general explosion of information available to people, this makes virtually anyone, a potential journalist. What are the implications for information, and for the dependability of that information?