Tagged: Ideo

David Kelley 0

Watch David Kelley’s “How to build your creative confidence” talk at TED

Is your school or workplace divided into “creatives” versus practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create… […]

Christopher Fahey's "The Human Interface (or:Why Products are People too)" 0

Watch Christopher Fahey’s “The Human Interface (or:Why Products are People too)” talk at IxDA | Interaction ‘10 Conference

We can no longer ask users to think like machines just to be able to use software. This talk explores diverse areas of non-digital human experience – including language and theater, neurology and sociology – in order to frame and showcase some of the most exciting current and emerging user experience design practices, both on the web and in other media such as video games and the arts. The objective is quite simply to inspire designers to humanize their interfaces […]

Tim Brown 0

Watch Tim Brown urge designers to think big at TED

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.” […]

Tim Brown 0

Watch Tim Brown’s “Innovation Through Design Thinking” talk at MIT Sloan School of Management

Not so long ago, Tim Brown recounts, designers belonged to a “priesthood.” Given an assignment, a designer would disappear into a back room, “bring the result out under a black sheet and present it to the client.” Brown and his colleagues at IDEO, the company that brought us the first Apple Macintosh mouse, couldn’t have traveled farther from this notion […]

David Kelley’s “The future of design is human-centered” talk at TED 0

David Kelley’s “The future of design is human-centered” talk at TED

IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York […]