Design Innovation Readings

Dieter Rams’ “Less is More” interview for Gestalten TV

How to introduce one of the most influential designers of the 20th century – one whose clear visual language has not only defined product design for decades, but also our fundamental understanding of design’s potential and function? We’re guessing our Less and More: The Design Ethos of Dieter Rams book, this video podcast interview, and the exhibition at London’s Design Museum is a good start […]

Design Innovation

Dieter Rams’ “Principles of Good Design”

Mark Adams, Managing Director of Vitsoe, discusses Dieter Ram’s 10 principles of good design during CoolHunting’s visit to Vitsoe headquarters in London […]