Tagged: Consumer Behavior

Consumer Behavior in Brazil: pay TV grows 11.31% in 2013 and reaches 18 million subscribers 0

Consumer Behavior in Brazil: pay TV grows 11.31% in 2013 and reaches 18 million subscribers

The pay TV services in Brazil grew by 11.31% in 2013 over the previous year, reaching 18.02 million subscriptions in December. The industry data were released by the Brazilian National Telecommunications Agency ( Anatel ). The agency estimates that, considering the average number of 3.2 persons per household released by IBGE, the pay TV sector closed the year 2013 serving approximately 57.6 million Brazilians […]

Renato Meirelles, president of Data Popular (standing), and Celso Athayde, founder of Kufa (Photo: Lilian Quaino/G1) 0

Consumer Behavior in Brazil: middle class in slums rises from 33% to 65% in 10 years

According to one of those responsible for research, Renato Meirelles, president of Data Popular, a research institute that has existed for 12 years focused in classes C and D, 94% of residents of Brazilian slums say they are happy, nearly the same level of Brazilians in general, which is 95% […]