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China Consumer Behavior Trend Watching

Media in China: Inside the Upfront for China’s Only National TV Network

China’s only national TV broadcaster, China Central Television (CCTV), held its annual auction on Nov. 18 for ad spots during 2010 prime-time programming as well as title sponsorships for key programs such as CCTV’s Chinese New Year gala, nightly weather reports and special events like World Cup coverage […]

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China Consumer Behavior Trend Watching

Living in China: grab your “Oba-Mao” T-shirts

At the hype of US President Barack Obama’s first visit to China, the hottest sales item on Beijing’s streets is a t-shirt featuring Obama’s face replacing China’ former leader Mao Zedong’s face in an iconic image of the Communist Party and Red Army […]