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Design

Watch Stefan Sagmeister’s “7 rules for making more happiness” talk at TED

Using simple, delightful illustrations, designer Stefan Sagmeister shares his latest thinking on happiness — both the conscious and unconscious kind. His seven rules for life and design happiness can (with some customizations) apply to everyone seeking more joy […]

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China Consumer Behavior Trend Watching

China, Socialism & Consumer Behavior: Grey Consumers Are a Golden Opportunity

JWT’s Tom Doctoroff Offers 5 Ways brands can win over China’s 300 million senior citizens, a market that will reach 500 million by 2025 […]

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China Consumer Behavior Economics Trend Watching

Advertising in China: Ad Spend Soars 15% to $47.4 Billion

China’s economy maintained its fast pace of growth as GDP soared by 11.2% during the first half of 2010 to an estimated RMB 17.28 trillion ($2.6 trillion), according to Nielsen Company […]

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China Consumer Behavior Trend Watching

Advertising in China: “We’re beside you!”

“Please use each branch as you like in You Life Styles. Colabo is beside you!”

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China Design Economics Trend Watching

Media in China: opportunities in digital media

China’s fast developing digital media industry is lucrative, and the next big opportunity lies in assisting users to find digital content and make it more interactive […]

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China Consumer Behavior Design Trend Watching

Advertising in China: “Can’t Touch This”!

A very “unusual” point-of-purchase display […]

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China Consumer Behavior Trend Watching

Advertising in China: 2010 Ad Spending To Grow 10% After 13.5% Jump in 2009

Rising Demand for Limited TV Inventory Will Raise Rates and Send Advertisers to New Media: After a nose dive in early 2009, China’s ad market rallied during the last three quarters of the year […]

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Design Inspiration

Watch Rory Sutherland’s “Life lessons from an ad man” talk at TED

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life […]

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China Consumer Behavior Trend Watching

Media in China: the evolution of Chinese mainstream TV series

TV screens in China last year were bombarded with “mainstream” or tribute-style political and patriotic TV series. Unlike most previously released mainstream TV, which lost ground to popular overseas and commercially-produced local series, last year’s shows have attracted a substantial number of viewers due to their diverse and interesting content, modern production techniques and more natural acting approach […]

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China Trend Watching

Advertising in China: Adversiting Age comments on China International Ad Festival

When Rob Belgiovane set out from his Australian agency for the China Ad Festival in Nanning, he expected to fly into a small town near the Vietnamese border. Instead, he found himself in a city the size of New York that remains largely unknown to Westerners. And the sprawling metropolis was a dramatic example of the wide open market for retailers and agencies that China has become/ Ad Age Asia Editor Normandy Madden was on hand to record Belgiovane’;s startled impressions of the world’s new wild west of advertising […]