{ design@tive } information design https://www.designative.info Thoughts on Design, Technology and Culture Mon, 29 Jul 2019 08:21:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 1587596 Watch “Putting Jobs-To-Be-Done to Work” with Jim Kalbach https://www.designative.info/2019/07/29/jobs-to-be-done-jim-kalbach/ https://www.designative.info/2019/07/29/jobs-to-be-done-jim-kalbach/#respond Mon, 29 Jul 2019 07:37:33 +0000 https://www.designative.info/?p=16978 Although the Jobs-To-Be-Done framework provides a rich theory for understanding customers, there is little practical guidance on how to use the approach. In this talk at IxDA's ISA16, Jim Kalbach highlights concrete ways to apply the Jobs-To-Be-Done in your work.

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Watch “How can we Build Human-Centred Products” by Kim Goodwin https://www.designative.info/2019/07/25/how-can-we-build-human-centred-products-by-kim-goodwin/ https://www.designative.info/2019/07/25/how-can-we-build-human-centred-products-by-kim-goodwin/#respond Thu, 25 Jul 2019 09:04:22 +0000 https://www.designative.info/?p=16953 In this talk at Mind the Product, Kim Goodwin urges us to Build Human-Centred Products and not be data centered

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100 Years of Bauhaus: The Effect https://www.designative.info/2019/06/14/100-years-of-bauhaus-the-effect/ https://www.designative.info/2019/06/14/100-years-of-bauhaus-the-effect/#respond Fri, 14 Jun 2019 13:33:33 +0000 https://www.designative.info/?p=16793 100 Years of Bauhaus: the famous German school still exerts influence on art, design and architecture around the globe [...]

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Listen to Josh Seiden “Driving Outcomes Over Output Requires Understanding Customer Behavior” talk https://www.designative.info/2019/06/13/josh-seiden-outcomes-over-output-customer-behavior/ https://www.designative.info/2019/06/13/josh-seiden-outcomes-over-output-customer-behavior/#respond Thu, 13 Jun 2019 06:38:00 +0000 https://www.designative.info/?p=16774 Josh Seiden talks to the Product Science Podcast about how to simplify the development process by focusing on getting the outcomes we want [...]

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SAP Again Tops BrandZ Most Valuable German Brand https://www.designative.info/2019/06/12/sap-tops-brandz-most-valuable-german-brands/ https://www.designative.info/2019/06/12/sap-tops-brandz-most-valuable-german-brands/#respond Wed, 12 Jun 2019 08:59:36 +0000 https://www.designative.info/?p=16768 SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time too

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