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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: customers are more willing to switch mobile provider

Nokia survey mapped consumption behaviors in 11 countries. ‘Habits of Brazilian customers are becoming similar to the European and American customers’, says executive […]

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Economics Information Technology Trend Watching

Internet in Brazil: IDB report warns about digital divide

Infrastructure problems and lack of familiarity of the users make Brazil a country that goes ‘two-speed’ internet, according to data presented recently by the Inter-American Development Bank (IDB) […]

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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: Brics sell 44% of smartphones in the world

123.4 million smartphones were sold in the first quarter of 2013 in countries that make up the BRIC group (Brazil, Russia , India and China), according to a report by consultancy Canalys […]

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Information Technology Trend Watching

Internet in Brazil: Google gives awards to NGOs that use technology for social impact

The Google presented recently the four Brazilian non-governmental organizations that won the Challenge of Social Impact award to those who submit the best ideas of how to use technology to improve the reality of Brazil […]

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Information Technology Trend Watching

Mobile Market in Brazil: 3G devices will overcome 2G by July/2014

Country had 105.4 million of handsets with 3G access in March/2014. João Rezende — president of the National Telecommunications Agency ( Anatel ) — says operators need to invest in a data network.

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Information Technology Trend Watching

Information Technology in Brazil: 13% of all computers in use are tablets

Brazil has a total of 136 million computers in use by businesses and home users, according to the 25th annual survey of technology use in enterprises taken by the School of Business Administration of São Paulo, Getulio Vargas Foundation (FGV-EAESP). Out of all these devices, 13% (18 million) are tablets – the study considers tablets as computers […]

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Information Technology Trend Watching

Internet in Brazil: the “Internet Bill of Rights” is signed into law

The Marco Civil Act was approved on Tuesday (22) by the full Senate and signed into law by President Dilma Rousseff on Wednesday (23) during the opening of the NETMundial meeting , held in São Paulo. The act — considered a kind of constitution for providers and internet users — establishes principles, guarantees, rights and obligations for use of the network in Brazil and it goes into effect in 60 days, at the end of June.

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: Second most used medium

The internet is the second means of communication used most often by the Brazilians behind TV and the front of radio, according to the first edition of “Brazilian Media Research 2014 – Media Consumption Habits of the Brazilian Population”, according to the results of a survey commissioned by the Secretariat of Social Communication of the Presidency […]

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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: 29% of low income families have smartphones

With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013. According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: E-commerce grows 28% in 2013

According to Nielsen data Ibope, the set of classified sites and auction, which includes services such OLX, Bom Negócio and — the most popular of them in Brazil — Mercado Livre, reached an audience of 19 million unique users in February 2014. This represents 59% of the total audience of the category of e-commerce in Brazil […]