China Consumer Behavior Economics Information Technology

Advertising in China: alternative media

Combine cheap labor costs and cheap electronic appliances and you’ll get a high-tech version of the ‘sandwich-man‘: in the middle of XuJiaHui, the busiest commercial center in downtown Shanghai, it’s common to see young men carrying backpacks, probably containing laptops, attached to 17” LCD displays showing TV spot advertising, as well as some interactive media advertising…

China Consumer Behavior Economics Information Technology Trend Watching

e-Commerce in China: numbers and trends

China could become the world’s biggest online market within two years: the number of Chinese netizens has surpassed 123 million and number of people with access to broadband connection rose by 45.3 percent during the first half of the year to 77 million. Studies show that a typical Chinese consumer spends an average of 17.9 hours per month (36 min./day) engaged in popular online activities such as chatting, blogging, gaming, and shopping […]

China Consumer Behavior Information Technology

Chinese People and their Mobile Phones: SMS

As in most Western countries, mobile phones are also very popular in China, among all different age groups and walks of life — sometimes seen in very unusual places. The contrast between China and other Western countries shows up in the — astronomical — numbers: up to 1997, there was little over 10 million mobile phone service subscriptions… today, there are more than 400 million.