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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: Smartphones are now three out of four phones

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee […]

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Consumer Behavior Economics Trend Watching

Economy in Brazil: Most consumers believe the economy will get worse after the World Cup

For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently […]

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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: customers are more willing to switch mobile provider

Nokia survey mapped consumption behaviors in 11 countries. ‘Habits of Brazilian customers are becoming similar to the European and American customers’, says executive […]

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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: Brics sell 44% of smartphones in the world

123.4 million smartphones were sold in the first quarter of 2013 in countries that make up the BRIC group (Brazil, Russia , India and China), according to a report by consultancy Canalys […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: Second most used medium

The internet is the second means of communication used most often by the Brazilians behind TV and the front of radio, according to the first edition of “Brazilian Media Research 2014 – Media Consumption Habits of the Brazilian Population”, according to the results of a survey commissioned by the Secretariat of Social Communication of the Presidency […]

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Consumer Behavior Information Technology Trend Watching

Mobile Devices in Brazil: 29% of low income families have smartphones

With more affordable models, smartphones more than doubled their share of the population of class C in Brazil in 2013. According to research firm Kantar Worldpanel, the use of these devices has gone from a level of 8% of the population in 2012 to 17% last year […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: E-commerce grows 28% in 2013

According to Nielsen data Ibope, the set of classified sites and auction, which includes services such OLX, Bom Negócio and — the most popular of them in Brazil — Mercado Livre, reached an audience of 19 million unique users in February 2014. This represents 59% of the total audience of the category of e-commerce in Brazil […]

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Consumer Behavior Information Technology Trend Watching

Internet in Brazil: In 38% of homes at least 1 person accesses the web on mobile phones

In more than a third of all households in Brazil (38.1%), at least one person accesses the internet via cell phone, says survey released recently by the Institute of Applied Economic Research (IPEA). The study also shows that 40.8% of households have internet access and that 68% of users claim to use the service daily.

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Consumer Behavior Economics Trend Watching

Advertising in Brazil: Domestic Market revenue reaches U.S. $ 20 billion and grows 6.81% in 2013

The revenue of the advertising market in Brazil rose 6.81% last year and reached R$ 47.9 billion (over 20 billion US dollars), according to the Inter-Media Project, report media investment coordinated by Grupo Meio & Mensagem in partnership with PricewaterhouseCoopers […]

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Consumer Behavior Trend Watching

Consumer Behavior in Brazil: Coffee consumption falls for the 1st time in 10 years

Coffee consumption in Brazil fell 1.23% in 2013, totaling 20.08 million bags of 60 kg compared to 20.33 million bags in 2012, according to a report released recently by the Brazilian Association Coffee Industry (ABIC) […]