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Design Innovation Software

Apple’s Design Process

Interesting presentation at SXSW from Michael Lopp, senior engineering manager at Apple, who tried to assess how Apple can ‘get’ design when so many other companies try and fail. After describing Apple’s process of delivering consumers with a succession of presents (“really good ideas wrapped up in other really good ideas” — in other words, great software in fabulous hardware in beautiful packaging), he asked the question many have asked in their time […]

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Design Economics Innovation

Do schools kill creativity?

Sir Ken Robinson makes an entertaining and profoundly moving case for creating an education system that nurtures (rather than undermines) creativity […]

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Design Innovation Software

Autodesk Developers Win Oscar

Autodesk developers of Autodesk Maya Fluid Effects System have been awarded Technical Achievement Awards from the Academy of Motion Picture Arts and Sciences. Autodesk developers Duncan Brinsmead, Jos Stam, Julia Pakalns and Martin Werner were recognized with Technical Achievement Awards for the design and implementation of the Maya Fluid Effects System at the Scientific and Technical Academy Awards ceremony held earlier this month…

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Design Innovation

Measuring “Design Innovation”

People love trying to measure and quantify things, because then the incomprehensible seems like it makes sense. Psychologists try to measure anger; dating websites try to boil ethereal qualities into ‘match’ numbers; and now Roberto Verganti and Claudio Dell’Era, researchers at Italy’s Politecnico di Milano, are trying to measure ‘design innovation.’ So what did they find?

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Design Innovation Readings Software

Super Bowl XLII: Digital Artists Tackle Commercials With Autodesk Solutions

More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. technology. Autodesk’s visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver computer-generated imagery, including digital animals and environments. ‘With a viewership of over 97 million people, this year’s Super Bowl commercials have exceeded expectations and delivered the inspired entertainment we look forward to year after year,’ said Karim Salabi, Autodesk Media & Entertainment vice president of marketing…

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Design Innovation Readings Software

Autodesk Wins the National Television Academy Awards for 3ds Max and Maya

Autodesk announced today that its Autodesk 3ds Max software and Autodesk Maya software for 3D modeling, animation and rendering have won Technology and Engineering Awards from the National Academy of Television Arts & Sciences, in the Gaming Category of Visual Digital Content Creation Tools and Their Impact. Now in its fourth year, this category award recognizes pioneering efforts and breakthroughs in the gaming world […]

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China Innovation

Intellectual Property: China Will Issue Intellectual Property Rights Strategy

Wang Ziqiang, director of the Copyright Management Division of National Copyright Administration of China (NCAC), announced that China would officially issue its national intellectual property rights strategy in 2008 to define the principles, development directions and achievements in intellectual property rights protection. Wang said that the year of 2008 would be a significant year for China, because China’s intellectual property right protection would enter a new period of receiving supervision from all the WTO members under the principles of WTO now that the interim period for China’s copyrights was going to conclude…

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China Economics Innovation Trend Watching

China, Technology, Innovation and the Environment: Part II

An energy structure with a low utilization rate, and an economic growth mode with serious, hazardous emissions have posed stark challenges for the sustained growth of Chinese economic society. Faced with such a grave situation in energy saving and emission reduction, more than 6,000 science, technology workers, as well as scientist-turned-entrepreneurs on met recently to discuss issues such as energy saving and environmental protection. Among them were more than 100 members from Chinese Academy of Sciences (CAS) and the Chinese Academy of Engineering (CAE), the highest palaces for scientific research achievements and engineering progress […]

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China Economics Innovation

China to Implement Intellectual Property Strategy

A symposium on implementing Intellectual Property Strategy Higher Education in China has just concluded at Renmin University on October 22. The forum aimed to further implement intellectual property strategies and develop an innovative economy, as well as providing an overview of the intellectual property education system. Binying Wang, assistant director-general of the World Intellectual Property Organization ( WIPO ) explained the importance of the forum…

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China Design Economics Innovation

China Needs More Intellectual Property Rights Experts

China is facing a damaging shortfall in the numbers of professionals working in the field of intellectual property rights, leading academics claim: a Forum on Intellectual Property Rights(IPR) in Higher Education heard that China will need the skills of between 55,000 and 60,000 experts in the field by 2010. The claim came from Professor Zheng Shengli, dean of the IPR School at Peking University, in his latest research on the IPR profession…