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Watch “Owning Agile” by Jeff Patton

In this talk at Mind the Product 2018, Jeff Patton Jeff Patton deconstructs agile from a product manager’s view, explains how “broken” agile felt to him in the days when he was in a product role and what helped him to fix it, and makes it clear that so far agile is the best thing we’ve got to get work done.

If the audience was expecting a speech which shot down agile methodologies, they were wrong. In this talk at Mind the Product 2018, Jeff Patton deconstructs agile from a product manager’s view.

We got waterfall and we all complained about it and now we all complain about agile. I’ve started to think the problem is us!

Jeff Patton

Jeff explains how “broken” agile felt to him in the days when he was in a product role and what helped him to fix it. But he also makes it very clear that so far agile is the best thing we’ve got to get work done.

Owning Agile

My Takeaways

Jeff is probably one of the few people that has been able to translate Agile into a User Centric practice, and there are many pearls in this talk, but a few thing really resonate in my previous research on Collaborative/Distribute Design and my design strategy work:

  • He hits the nail in the head when he mentions the customer/vendor anti-pattern as a killer of collaboration!
  • Stop talking about Outputs and talk about Outcomes!
  • If the only way you have to measure value is to wait for customer to complain, that’s not good!
  • Don’t mistake Velocity for Value!
  • Really involve your team!

About Jeff Patton

Jeff Patton is the glue that connects good product management and strategy, lean user experience and agile delivery practices together. He has authored numerous articles, essays and, most recently, a book, “User Story Mapping.” An independent consultant with a unique teaching and speaking style, he uses hand-drawings and engaging story telling to share his passion for product design.

Jeff Patton and Itamar Medeiros in 2018
I had the privilege of meeting Jeff Patton in 2018 during his amazing training (“Passionate Product Owner“) he delivered at SAP

Jeff has a long, involved history in product design. He has designed and developed software for the past 20 years on a wide variety of projects from on-line aircraft parts ordering to electronic medical records. Jeff has focused on Agile approaches since working on an early Extreme Programming team in 2000. In particular, he has specialized in the application of user-centered design techniques to improve Agile requirements, planning, and products.

Jeff is an independent consultant, providing training, coaching and consulting services. He’s also available to lecture and speak at various conferences and events.

Recommended Reading

Source: Owning Agile by Jeff Patton – Mind the Product

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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