Personal Readings Software

R.I.P. Adobe Flash

Adobe Flash is officially dead! The date is really emotional to me: in my first job as a web designer, I had to learn flash in a week! Macromedia (which eventually was acquired by Adobe) Flash defined the first decade of my career. Not to be missed, but never forgoten!

The time has come! Adobe Flash is officially dead!

The date is really emotional to me: in my first job as a web designer (thanks to Fred Siqueira hooking me up at CESAR), I was tasked by Sílvio Meira to design my own website in Flash in a week! I was really impressed with simplicity of it: Designers could finally do animations with little (or no) programming! Those were the days of NRG, 2advanced, and Joshua Davis‘ Praystation!

My first Flash Website

That first week ended up defining the next decade of my career: on my next job as an Art Director at icorp (thanks to Maurício Carvalho and Caio Correia), I was asked to create a Flash-only version of the website, and the brief was “how far can you push this?”

The first flash website for icorp, in which we integrated 3D graphics and Actionscript

We really pushed the Macromedia (which eventually was acquired by Adobe) Flash there — with the help of Eduardo Fernandes, Ricardo Costa, Bruno Palermo, Flávia Lacerda, and Fernando Jorge! ActionScript reminding me of my days with #AppleBasic.

Tintas Iquine
Before there was YouTube or Vimeo, we were experimenting with Visual Storytelling and Time-Based Media in Flash

A lot of people think the beginning of the end for Adobe Flash came when Steve Jobs decided that iOS was not going to support it. Jobs was right, by the way: Abode never invested in optimising Flash for mobile — or for anything for that matter! It was a memory hog!

To me, the beginning of the end came earlier, when Jakob Nielsen famously declared that Flash was 99% bad for usability! I remember being really upset with the Usability Guru attacking something it was so dear to me! But — in the end — Nielsen was right too!

Not to be missed, but never forgoten!

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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