Many entrepreneurs and startup founders want to learn from their customers about their needs and abilities. They understand that products should solve real problems for people and that they need to have an excellent user experience. Yet when it is time for customer development and learning from users, something changes. Countless entrepreneurs perceive UX research as wasteful and slow and either do it as an afterthought or skip it completely while trusting their own intuitions. This class defines what UX research is and how it can help startup founders, and reviews a key concept that makes or breaks any UX research study – the relationship between users’ attitude and behavior
Flying Cars, UX Research, Attitude, and Behavior
About Tomer Sharon
Tomer Sharon is a Senior User Experience Researcher at Google Search in New York City. He is the author of the upcoming book, Lean UX Research for Entrepreneurs and author of the book, It’s Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led The Israeli Chapter of the User Experience Professionals’ Association and is a LUXr coach and a General Assembly instructor. He is also a mentor at Google’s Campus TLV, a program including UX learning, collaboration, and mentorship for Israeli startups. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University in Waltham, MA. he is @tsharon on Twitter.