Listen to Josh Seiden “Driving Outcomes Over Output Requires Understanding Customer Behavior” talk
Josh Seiden is the author of three books, most recently Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success, with twenty-five years experience in the industry. He recently talked on the Product Science Podcast, where we find out how to simplify the development process by focusing on getting the outcomes we want.
Outcomes Over Output
About Josh Seiden
Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design. He lives in Brooklyn with his wife and two children