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Listen to Josh Seiden “Driving Outcomes Over Output Requires Understanding Customer Behavior” talk

Josh Seiden talks to the Product Science Podcast about how to simplify the development process by focusing on getting the outcomes we want […]

Josh Seiden is the author of three books, most recently Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success, with twenty-five years experience in the industry. He recently talked on the Product Science Podcast, where we find out how to simplify the development process by focusing on getting the outcomes we want.

Outcomes Over Output

About Josh Seiden

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design. He lives in Brooklyn with his wife and two children

Source: The Josh Seiden Hypothesis: Driving Outcomes Over Output Requires Understanding Customer Behavior – H2R Product Science

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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