Listen to Josh Seiden “Driving Outcomes Over Output Requires Understanding Customer Behavior” talk

Josh Seiden
Josh Seiden

Josh Seiden is the author of three books, most recently Outcomes Over Output: Why Customer Behavior Is the Key Metric for Business Success, with twenty-five years experience in the industry. He recently talked on the Product Science Podcast, where we find out how to simplify the development process by focusing on getting the outcomes we want.

Outcomes Over Output

About Josh Seiden

Josh Seiden is a designer who has spent most of his career working on the design of complex software applications and integrating design into the product development process. Over the course of 20 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Josh was a founding board member and past President of the Interaction Design Association (IxDA), a professional organization that promotes the field of interaction design. He lives in Brooklyn with his wife and two children

Source: The Josh Seiden Hypothesis: Driving Outcomes Over Output Requires Understanding Customer Behavior – H2R Product Science

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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