Information Technology Software

SAP Again Tops BrandZ Most Valuable German Brand

SAP tops the BrandZ German brand value ranking for the second year in a row and is now Europe’s most powerful brand for the first time too

Repeating its 2018 success, SAP has once again earned the top spot in the BrandZ Most Valuable German Brand in 2019. Year-over-year, the company has increased its brand value by four percent to $50.9 billion, making it Europe’s most valuable brand for the first time as well.

The renowned BrandZ brand value ranking is released annually by UK communications services group WPP and global research agency Kantar Millward Brown. It is based on data from more than 650,000 consumers and professionals in 31 countries.

Most Valuable German Brand ahead of Deutsche Telekom, BMW, Mercedes-Benz

As in 2018, SAP has again secured first place in the BrandZ ranking for Germany, ahead of brands including Deutsche Telekom, BMW, and Mercedes-Benz. With a brand value of $50.9 billion, SAP is nearly $10 billion above Deutsche Telekom, the second-place brand.

The BrandZ Top 50 reports for Germany pinpoint the factors that make the SAP brand so valuable: In addition to commercial success and market capitalization, consumer trust has particular significance. This trust is earned each day through commitment and dedication to customers and is absolutely crucial for a brand’s value.

Source: SAP Again Tops BrandZ Most Valuable German Brands

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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