Watch “Democratization, Industrialization and Augmentation” talk with Andreas Markdalen

Emerging tools and toolkits are pushing established design professionals into a new —industrialized era— of systems and product design. This is happening as other tools are allowing a growing number of non-professionals to enter the industry, through highly accessible features that help augment human skill and creativity. As designers are starting to take the first steps in co-creating design artefacts alongside AI-driven systems and engines; a new world of opportunity opens up for the expert, and for the novice. The time is now.

In this talk at IxDA‘s Interaction’19, Andreas Markdalen speaks about the future of craft and excellence in digital product design. (download the slide deck)

Democratization, Industrialization and Augmentation: Where Creativity and Design Craft is Going Next

About Andreas Markdalen

Andreas Markdalen am an Executive Director of Design at frogdesign. Part of his ownerships at frog include being Global Head of Visual Design and a Regional Brand Lead for EMEA. He has spent the last 15 years working with Fortune 500 brands, across multiple product and service categories. He recently moved from Austin (Texas) back home to Europe with his family, and he is currently based in the Italian alps.

Source: Democratization, Industrialization and Augmentation. Where creativity and design craft is going next. – Interaction 19 – 3-8 February 2019 • Seattle, WA

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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