Design is finally mainstream. Corporation are snapping up Consultancies. Internal design teams are being spun up left, right and centre. Designers gained the keys to the boardroom and they are influencing conversations at the highest level. Big organizations are trying to get the most out of design and design is becoming a combinatory disciple. Meanwhile our practice, processes and teams are now composed of people with many different areas of expertise.
In this talk at IxDA‘s Interaction’19 conference, John Lynch argues that — while it’s in vogue to pontificate about the great results this will yield — however the values, culture and incentivization models of these different disciplines are different. As designers many of us are struggling. So too, perhaps, are our interdisciplinary teammates.
Non-Designers Thoughts on Working with Design
About John Lynch
John Lynch in an independent Service & Interaction designer from Dublin Ireland who has recently founded Context Studio – a small practice advocating, coaching and applying service design and interaction design for a range of clients.
A graduate from the interaction design programme at CIID (2011), John has spent 15 years on a journey from software development through to human-centred interaction and service design. During that time he worked with projects within automotive, consumer electronics, healthcare, financial services, education, local government and urbanism