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Watch “The art of first impressions” with Chip Kidd

Chip Kidd explains the two techniques designers use to communicate instantly and when, why and how they work […]

Book designer Chip Kidd knows all too well how often we judge things by first impressions. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly — clarity and mystery. He also talks about when, why and how they work. Then he celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

“The art of first impressions” Talk

About Chip Kidd

You know a Chip Kidd book when you see it — precisely because it’s unexpected, non-formulaic, and perfectly right for the text within. As a graphic designer for Alfred A. Knopf since 1986, Kidd has designed shelves full of books, including classics you can picture in a snap: Jurassic Park, Naked by David Sedaris, All the Pretty Horses … His monograph, Chip Kidd: Book One, contains work spanning two decades. As editor of comics for Pantheon, Kidd has commissioned work from graphic novelists like Chris WareArt SpiegelmanDan Clowes and Ben Katchor. He’s a novelist as well, author of The Cheese Monkeys and The Learners.

Chip received the Cooper-Hewitt’s National Design Award for Communication in 2007, the International Center of Photography’s Infinity Award for Design in 1997 and the AIGA Medal in 2014.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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