Watch Neil Gaiman’s “Make Up Your Own Rules”

Neil Gaiman — award winning author and artist — addresses the University of the Arts Class of 2012. A must watch for any artist and everyone who hopes to be creative and successful.

Make Up Your Own Rules

Neil Gaiman

New Gaiman

So I thought I’d tell you everything I wish I’d known starting out, and a few things that, looking back on it, I suppose that I did know. And that I would also give you the best piece of advice I’d ever got, which I completely failed to follow…

We’re in a transitional world right now, if you’re in any kind of artistic field, because the nature of distribution is changing, the models by which creators got their work out into the world, and got to keep a roof over their heads and buy sandwiches while they did that, are all changing. The distribution channels that people had built over the last century or so are in flux for print, for visual artists, for musicians, for creative people of all kinds…

The rules, the assumptions, the now-we’re supposed to’s of how you show your work, and what you do then, are breaking down. The gatekeepers are leaving their gates. You can be as creative as you need to be to get your work seen. YouTube and the web (and whatever comes after YouTube and the web) can give you more people watching than television ever did. The old rules are crumbling and nobody knows what the new rules are.

So make up your own rules.

Neil Gaiman Addresses the University of the Arts Class of 2012 from The University of the Arts (Phl) on Vimeo.

Source: Neil Gaiman: Keynote Address 2012 | University of the Arts

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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