Watch Greg Petroff’s “Superpowers for the Industrial Worker” talk at SAP Design Talks

Speaking at the 5th SAP Design Talk, Greg Petroff addressed an audience of some 700 SAP employees not only about designing for lots of dirt, grease, water, heat, and cold, but also how GE uses design methods and technology to gain empathy for industrial workers. The teams then build solutions that not only support industrial workers, but give them “superhuman” powers.

About Greg Petroff

Greg Petroff is the CXO, (Chief Experience Officer) at GE Digital and the Executive Director of Platform Evangelism for Predix, GE’s Cloud platform for optimizing the world’s infrastructure. At GE he leads efforts to define the human experience of the Industrial Internet, connecting people to machines and systems in meaningful ways.

Greg is a board director of the OCF (Open Connectivity Foundation), a board director for the OFC (Open Fog Consortium) and a steering committee member of the IIC (Industrial Internet Consortium).

Greg is known for his ability to use design skills to solve business problems. His background combines formal training in architecture with extensive experience in designing interactive products.

via SAP Design Talk: Superpowers for the Industrial Worker

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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