Speaking at the 5th SAP Design Talk, Greg Petroff addressed an audience of some 700 SAP employees not only about designing for lots of dirt, grease, water, heat, and cold, but also how GE uses design methods and technology to gain empathy for industrial workers. The teams then build solutions that not only support industrial workers, but give them “superhuman” powers.
About Greg Petroff
Greg Petroff is the CXO, (Chief Experience Officer) at GE Digital and the Executive Director of Platform Evangelism for Predix, GE’s Cloud platform for optimizing the world’s infrastructure. At GE he leads efforts to define the human experience of the Industrial Internet, connecting people to machines and systems in meaningful ways.
Greg is known for his ability to use design skills to solve business problems. His background combines formal training in architecture with extensive experience in designing interactive products.