Roger Martin’s “The Importance of Design in Business”

Martin Prosperity Institute Director Roger Martin discusses how design can help business. He speaks at the Milken Institute Global Conference 2015 on “Market Makers.”

“The Importance of Design in Business” Video

About Roger martin

Roger Martin is the Institute Director of the Martin Prosperity Institute at the Rotman School of Management and the Premier’s Chair in Productivity & Competitiveness. From 1998 to 2013, he served as Dean. In 2013, he was named global Dean of the Year by the leading business school website, Poets & Quants.

He has published 10 books the most recent of which are Getting Beyond Better written with Sally Osberg (Harvard Business Review Press, 2015) and Playing to Win written with A.G. Lafley (Harvard Business Review Press (HBRP), 2013), which won the award for Best Book of 2012-13 by the Thinkers50. He has written 21 Harvard Business Review articles.

In 2013, Roger placed 3rd on the Thinkers50 list, a biannual ranking of the most influential global business thinkers. In 2010, he was named one of the 27 most influential designers in the world by Business Week. In 2005, Business Week also named him one of seven global ‘Innovation Gurus.’

Roger is a trusted strategy advisor to the CEOs of companies worldwide including Procter & Gamble, Lego, IDEO and Verizon.

A Canadian from Wallenstein, Ontario, Roger received his AB from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981.

From Bloomberg Business

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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