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Watch Design Council’s “The Value of Design”

The Design Council’s research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction […]

The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.

They found is that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates.

Their research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.

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By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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