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Watch Design Council’s “The Value of Design”

The Design Council’s research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction […]

The Design Council has been working with the Arts & Humanities Research Council to measure the value that design thinking brings to small businesses.

They found is that design thinking does so much more than just make products look nicer or work better, it improves the way a business operates.

Their research found that not only can design thinking increase the range of products a business develops, but it can also lead to more inspiring workplaces, happier staff, better service and, as a result, greater customer satisfaction.

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By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Director of Design Strategy at SAP.

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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