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Paula Scher on Design

Paula Scher was the 2013 Cooper-Hewitt National Design Award winner for Communication Design. Hear her speak about her first encounter with graphic design, her inspirations, and the unexpected longevity of her images […]

Paula Scher was the 2013 Cooper-Hewitt National Design Award winner for Communication Design. Hear her speak about her first encounter with graphic design, her inspirations, and the unexpected longevity of her images.

The National Design Awards were conceived by the Smithsonian’s Cooper-Hewitt National Design Museum to honor lasting achievement in American design. The Awards are bestowed in recognition of excellence, innovation, and enhancement of the quality of life. First launched at the White House in 2000 as an official project of the White House Millennium Council, the annual Awards program celebrates design as a vital humanistic tool in shaping the world, and seeks to increase national awareness of the impact of design through education initiatives

via Paula Scher on Design.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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