Mobile Devices in Brazil: Smartphones are now three out of four phones
Out of every four cellular phones sold in Brazil, three were smartphones, according to the Brazilian Association of Electrical and Electronics Industry (Abinee) released recently.
In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee.
Of this total volume, 69% were devices (19.5 million) that ran an operating system capable of downloading apps and more refined than traditional models, called “feature phones”. Traditional models accounted for 41%.
In May 2014, the proportion of advanced smartphones and reached 76% of total sales.
The forecast for the year is that the market will reach 64.9 million units. The distance between smartphones and “feature phones” should cool slightly, according to estimates from IDC. More complex devices should end the year with 72% of the market (46.8 million), while conventional models should be with 28% of the total (18 million).