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Mobile Devices in Brazil: Smartphones are now three out of four phones

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee […]

Out of every four cellular phones sold in Brazil, three were smartphones, according to the Brazilian Association of Electrical and Electronics Industry (Abinee) released recently.

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee.

Of this total volume, 69% were devices (19.5 million) that ran an operating system capable of downloading apps and more refined than traditional models, called “feature phones”. Traditional models accounted for 41%.

In May 2014, the proportion of advanced smartphones and reached 76% of total sales.

The forecast for the year is that the market will reach 64.9 million units. The distance between smartphones and “feature phones” should cool slightly, according to estimates from IDC. More complex devices should end the year with 72% of the market (46.8 million), while conventional models should be with 28% of the total (18 million).

via G1 – Smartphones are now three to four phones sold in Brazil – News Technology and Games.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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