Mobile Devices in Brazil: Smartphones are now three out of four phones

Mobile Market in Brazil
Mobile Market in Brazil

Out of every four cellular phones sold in Brazil, three were smartphones, according to the Brazilian Association of Electrical and Electronics Industry (Abinee) released recently.

In the first five months of 2014, 28.2 million mobile phones were sold, an increase of 8% over the same period of 2013 — according to the data collected by IDC and analyzed by Abinee.

Of this total volume, 69% were devices (19.5 million) that ran an operating system capable of downloading apps and more refined than traditional models, called “feature phones”. Traditional models accounted for 41%.

In May 2014, the proportion of advanced smartphones and reached 76% of total sales.

The forecast for the year is that the market will reach 64.9 million units. The distance between smartphones and “feature phones” should cool slightly, according to estimates from IDC. More complex devices should end the year with 72% of the market (46.8 million), while conventional models should be with 28% of the total (18 million).

via G1 – Smartphones are now three to four phones sold in Brazil – News Technology and Games.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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