The festive mood Cup Brazilian consumers not excited about the future of the country. For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently.
On the state of the economy during the World Cup, opinions are divided: 34% of consumers believe the economy will show signs of improvement during the period, 32% say it will stay the same and 35% say it will get worse. Among consumers in the Southern region, the prospect of worsening is higher, 41%. In the North, is lower, 25%.
Regarding spending during the World Cup, 46% said they intend to consume food-related items such as popcorn and snacks, and 27% with drinks in general. Only 15% buy Cup related products such as t-shirts, keychains and props.