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Economy in Brazil: Most consumers believe the economy will get worse after the World Cup

For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently […]

The festive mood Cup Brazilian consumers not excited about the future of the country. For 52%, the perception is that the Brazilian economy will get worse, according to research from Boa Vista SCPC, released recently.

On the state of the economy during the World Cup, opinions are divided: 34% of consumers believe the economy will show signs of improvement during the period, 32% say it will stay the same and 35% say it will get worse. Among consumers in the Southern region, the prospect of worsening is higher, 41%. In the North, is lower, 25%.

Regarding spending during the World Cup, 46% said they intend to consume food-related items such as popcorn and snacks, and 27% with drinks in general. Only 15% buy Cup related products such as t-shirts, keychains and props.

via Economy – Most consumers believe the economy will get worse after the World Cup.

By Itamar Medeiros

I'm a Strategist, Branding Specialist, Experience Designer, Speaker, and Workshop Facilitator based in Germany, where I work as Director of Design Strategy and Systems at SAP and visiting lecturer at Köln International School of Design of the Cologne University of Applied Sciences.

Working in the Information Technology industry since 1998, I've helped truly global companies in several countries (Brazil, China, Germany, The Netherlands, Poland, The United Arab Emirates, United States, Hong Kong) create great user experience through advocating Design and Innovation principles.

During my 7 years in China, I've promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

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