Peter Morville’s User Experience Honeycomb, one of the most popular visuals in our discipline, encourages us to go beyond usability by creating products and services that are also useful, desirable, findable, accessible, and credible.
Now, for the first time, Peter explains why we must go further by creating “architectures of understanding” — and why designing for insight and inspiration is in the best interests of our firms, our users, and ourselves.
Peter Morville is a writer, speaker, and consultant. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience design and the future of search has been covered by BusinessWeek, The Economist, Fortune, NPR, and The Wall Street Journal. Peter’s latest book, Search Patterns, was published in 2010. He blogs at findability.org.