Watch Peter Morville’s “The Architecture of Understanding” talk at UXLX

Peter Morville’s User Experience Honeycomb, one of the most popular visuals in our discipline, encourages us to go beyond usability by creating products and services that are also useful, desirable, findable, accessible, and credible.

Now, for the first time, Peter explains why we must go further by creating “architectures of understanding” — and why designing for insight and inspiration is in the best interests of our firms, our users, and ourselves.

Peter Morville is a writer, speaker, and consultant. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability. He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel. His work on experience design and the future of search has been covered by BusinessWeek, The Economist, Fortune, NPR, and The Wall Street Journal. Peter’s latest book, Search Patterns, was published in 2010. He blogs at

via The Architecture of Understanding.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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