The difference between a good product and a great one are its details: the microinteractions that make up the small moments inside and around features. How do you turn on mute on your phone? How do you know you have a new email message? How can you change a setting? All these little moments–which are typically not on any feature list and often ignored–can change a product from one that is tolerated to one that’s beloved.
In this talk at UX Lisbon, Dan Saffer provides a new way of thinking about designing digital products: as a series of microinteractions that are essential to bringing personality and delight to applications and devices (which he extensively describes in his book Microinteractions: Designing with Details). He delves into the structure of microinteractions—Triggers, Rules, Feedback, and Loops—and talk about why you should:
- Bring The Data Forward
- Don’t Start From Zero
- Use What is Often Overlooked
- Play The Long Game.
Dan Saffer, creative director at SmartDesign, was an experience design director for Adaptive Path until 1998. An international speaker and author, his writing on design has appeared in BusinessWeek and many online publications. His acclaimed book Designing for Interaction: Creating Smart Applications and Clever Devices (VOICES) has been called “a bookshelf must-have for anyone thinking of creating new designs” and has been translated into several languages.
Dan is a member of the Industrial Designers Society of America (IDSA) and the Interaction Design Association (IxDA). He received his Master of Design in Interaction Design from Carnegie Mellon University.