Internet in Brazil: Second most used medium

Internet in Brazil
Internet in Brazil

The internet is the second means of communication used most often by the Brazilians behind TV and the front of radio, according to the first edition of “Brazilian Media Research 2014 – Media Consumption Habits of the Brazilian Population“, according to the results of a survey commissioned by the Secretariat of Social Communication of the Presidency of Brazil.

The overall objective of the survey, which will be held annually, according to the Department of Social Communication, “to know the habits of media consumption of the population […] in order to support the development of communication policy and social disclosure the Federal Executive. ”

According to the survey, the internet is used daily by 26% of respondents; television is assisted each day by 65%. The percentage of daily use of the radio is 21%, of the newspapers, 6%, and weekly magazines, 1%.

The survey — conducted by Ibope — heard 18,312 Brazilians between October 12 and November 6 last year in 848 municipalities. Were 200 field researchers to use a questionnaire with 75 questions. The margin of error is one percentage point.

The survey detailed the use of the media by gender, age, schooling family income, size of municipality and activity. The internet is more popular among young people aged 16 to 25 years – 48% reported using it daily. In the upper age 65 years, 92% said they never use or do not use it often.

On average, the Brazilians who use the Internet spend three hours and 39 minutes browsing the network on weekdays. On weekends, the intensity of use increases a bit – going to three hours and 43 minutes on average.

Of those interviewed, 47% have Internet access at home. The unity of the federation with greater access to the web, according to research, is the Federal District (63%). Among those who use the Internet, 40% said they use via mobile phone.

Sites with more access

Ibope asked respondents who use internet what are the websites, blogs or social networks more accessible between Monday and Friday. Spontaneously – ie, without the researcher has made a previously prepared list – the most cited was Facebook (63.6%). Second, the site Globo.com (7%). Besides these, the top ten include Yahoo (5.0%), YouTube (4.9%), UOL (4.8%), R7 (2.9%), MSN (2.7%), iG ( 2.7%) and Terra (2.3%). In all, the survey lists 20 sites, blogs or social networks.

Among the most accessed sites over the weekend, the G1 appears in fourth place with 4.7%, after Facebook (67.1%), Globo.com (6.3%) and YouTube (5%). Among the most accessed pages when the web surfer wants to seek information, the G1 is also the third, with 5% of the votes after Facebook (30.8%) and Globo.com (6.8%). See other highlights of the survey – The TV is most popular among those aged over 65 (73% watch every day) among women and among people who perform household chores.

  • Women tend to watch more television than men: on weekdays, they spend on average three hours and 47 minutes attached schedule; them three hours and ten minutes. Over the weekend, the difference decreases – women reduce time in front of the TV and the men increase.
  • Programs of news and journalism are cited by 80% of people when asked about what they watch on TV, novels, by 48%. Over the weekend, however, auditorium programs assume leadership: are remembered by 79%.
  • The average level of use of television is three hours and 29 minutes (the intensity of consumption is measured in hours spent daily with the medium). Goiás (five hours and 22 minutes) and Tocantins (four hours and 28 minutes) are the states with greater intensity of use of the TV. Intensity is higher among women, inactive, over 65 and residents of cities with more than 500,000 inhabitants.
  • 67% of respondents watch TV only open (in Acre, this rate reaches 86%).
  • Cable is most used among younger and as they increase income and education.
  • 53% say they never access the internet (Piauí, this percentage is 70%), 39% said they never listen to the radio, and those who never watch TV are 3%
  • News newspapers are considered the most reliable (19% said always trust); stories on blogs and social networks are less reliable (20% never trust).
  • The “Voice of Brazil” program is known by 68% of Brazilians, 50% considered excellent or good content, 66% never listen.

via G1 – Second most used medium is internet, says research – News in Media and Marketing.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Lead Product Design Strategist at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, India, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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