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Watch Stephen P Anderson’s “From Information to Understanding: Solving the Small Data Problems” talk

In this interesting (and personal) talk at TEDxUtrecht, designer Stephen P. Anderson shares a story about how the presentation of information can facilitate understanding and can improve our quality of life […]

In this interesting (and personal) talk at TEDxUtrecht, designer Stephen P. Anderson shares a story about how the presentation of information can facilitate understanding and can improve our quality of life.

Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that’s widely used by product teams to apply psychology to interaction design. He’s also of the author of the book Seductive Interaction Design, which answers the question: “How do we get people to fall in love with our applications?”

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He’s designed Web applications for numerous technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

via Watch “From Information to Understanding – Solving the Small Data Problems: Stephen Anderson at TEDxUtrecht” Video at TEDxTalks.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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