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Internet in Brazil: 41% of homes have internet access

Four in ten Brazilian households have internet access, says a survey released recently by the Institute of Applied Economic Research (IPEA). The study, conducted in 3,809 households in 212 municipalities in June 2013, also revealed that almost half of respondents (44.1%) are satisfied with the quality of the connection […]

Four in ten Brazilian households have internet access, says a survey released recently by the Institute of Applied Economic Research (IPEA). The study, conducted in 3,809 households in 212 municipalities in June 2013, also revealed that almost half of respondents (44.1%) are satisfied with the quality of the connection.

The survey, entitled “System Indicators of Social Perception: telecommunication services,” reveals that the most common access model is the connection cable (32.8%), followed by fixed telephony (23%), mobile (18 3%), TV (10.6%), radio (10.2%), other means (3.6%) and dial-up (1.5%). There was no comparison with the first edition, published in 2012, in line with changes in the questions provided respondents.

The Southeast region recorded the highest rate of web access, with 51.5%. Then come South (42.9%), Central West (40.7%), Northeast (29.2%) and North (20.7%). More than half of respondents (55.2%) said pay between 31 reais (around 15 US dollars) and 70 reais (nearly 35 US dollars) for access.

The survey also reveals that the computer is not present in 51.9% of Brazilian homes. In addition, 15.5% of households, no resident has cell phone. From all homes visited during the survey, 78.6% use postpaid and only 2% use prepaid packages.

via Internet reaches 41% of Brazilian homes, pointing IPEA – Digital Life – News – VEJA.com.

By Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as VP of Design Strategy at SAP and lecturer of Project Management for UX at the M.Sc. Usability Engineering at the Rhein-Waal University of Applied Sciences .

Working in the Information Technology industry since 1998, Itamar has helped truly global companies in multiple continents create great user experience through advocating Design and Innovation principles. During his 7 years in China, he promoted the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai.

Itamar holds a MA in Design Practice from Northumbria University (Newcastle, UK), for which he received a Distinction Award for his thesis Creating Innovative Design Software Solutions within Collaborative/Distributed Design Environments.

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