Incremental or Radical Innovation?

Great new ideas – the sort that make businesses grow and make daily life better – can come from anywhere. But design-led innovation is coming to be seen as one of the faster, more reliable and less risky ways of generating them.

Design Council asks Paul Bennett, Roberto Verganti, Bonnie Dean Jonathan Salem Baskin, Robin Bew, Nick Jankel, and Jeff Denby what is design’s role in innovation.

via Design’s Role in Innovation on Vimeo.

Itamar Medeiros

Originally from Brazil, Itamar Medeiros currently lives in Germany, where he works as Senior User Experience Designer at SAP and promotes User Experience Design as visiting lecturer at Köln International School of Design. Working in the Information Technology industry since 1998, Itamar Medeiros has helped truly global companies in several countries (Argentina, Brazil, China, Germany, Hong Kong, Mexico, The Netherlands, Poland, United Arab Emirates, United States) create great user experience through advocating Design and Innovation principles. During his 7 years in China, he championed the User Experience Design discipline as User Experience Manager at Autodesk and Local Coordinator of the Interaction Design Association (IxDA) in Shanghai

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